Unit 11: University Interview Evaluations

Communication skills evaluation

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Unit 11: University Interview Evaluations

Unit 11: Week 2 (Celia)

Mood board 

Colour swatches examples

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Analysis of existing examples

Top left – I think the elements that are most effective in this particular example are the colour scheme and the layout. While I don’t find there enough detailed information I do think the breakup is easy to understand and easy to read for a potential employer breaking down areas into one easily manageable page. I feel the wording of the document is too colloquial and I would therefore take design elements but overall I do not feel this is an appropriate tone for a CV especially in the field of journalism. However, being about to create a good layout would show good skills useful in journalism.

Top right –  With this CV I again like the layout and colour scheme. The contrast of red and black works well and allows for the words to be read easily. I find the typography in this piece particularly well presented. The simple design compliments the typography well. The sans serif titles work well in contrast with the serif text in the description boxes. I feel like if I were to take this design I would make the name smaller and alter the size of the areas and include more information. I would not use a measurement system for the tool section as I feel this does not accurate reflect a scale of ability. I do however think the bottom section of contact information is a good use of space and is easy to read and comprehend.

Bottom left – While the third is quite plain in terms colour scheme. I find the layout is very clean and uses the breakdown of information in a very comprehensive way. The breakdown of work experience education and skills is a good format. Again this uses a scaling system for skills and proficiency which I do not feel appropriate for a more formal CV for journalistic purposes. I feel this combined with some of the elements of the previous two designs work work incredibly well taking the breakdown of information from this, the colour scheme from the one of the previous two and combine it with layout elements this could make a very professional looking CV. I especially like the area for references prioritised on the left. However, I feel like this layout has unnecessarily large areas of white space that could be used through separating out the boxes or using it for other information.

Bottom right –  This one is the most creative in terms of layout of all the more professional looking CVs I have found to be styled in a way I find appropriate. The use of different colours to correlate to different skills and break up and extenuate more important points works very well. Again I don’t feel the skill section having a table is necessary. The clear breakdown is very effective and again the contact section is clear and easy to see and includes social media as well which is an important aspect for modern CVs especially in the journalism industry due to it’s multimedia nature. I feel like more information would be required from an employer in journalism, this is very bare bones in approach trying to be as streamlined as possible. While in principle this idea is good I feel like for journalism more sections would be required and the name takes up too much space. For the specific job this is designed at this works perfectly. But for journalism this is too design heavy and not focused enough of presenting the information that would be required of an journalism applicant. I would make various alterations to this to apply it to journalism. I would, however, consider the inclusion of an info-graphic to save space and word count on an element such as personal interests. Or perhaps software expertise – I would however not put a scale of skills as I feel this may be confusing and does not give much indication of skill in a conventionally measurable way.



For titles I intend to use “Century Gothic” in all capitals to give a ‘professional’ appearance to draw attention to titles.

I feel the serif fonts look clean and would be good for the titles as with the mood boards I have analysed above.

For the body of text I intend to use “Minion Pro” as I like the contrast between sans serif titles and serif body font.


Coolors.co. (2017). Coolors. [online] Available at: https://coolors.co/browser/latest/1 [Accessed 25 Jan. 2017].

Eccleston, R. (n.d.). No. 25 on the list of CV examples. [image] Available at: http://www.hongkiat.com/blog/beautiful-resume-design/ [Accessed 25 Jan. 2017].

Ghei, T. (n.d.). No. 45. [image] Available at: http://www.hongkiat.com/blog/beautiful-resume-design/ [Accessed 25 Jan. 2017].

Hloomsome, J. (2014). [image] Available at: http://www.hloom.com/get/banner+day/ [Accessed 25 Jan. 2017].

Veloso, E. (n.d.). CV layout example. [image] Available at: http://www.resume2017.com/wp-content/uploads/2015/07/latest-cv-format-2017.jpg [Accessed 25 Jan. 2017].

Unit 11: Week 2 (Celia)

Unit 11: Week 1 (Celia)

1.1 Critically evaluate own strengths and ambitions to support own development and meet identified goals.

In order to meet this criteria I have worked on creating a extensive and well formulated personal statement for my future university applications. I will also be creating a creative media driven CV layout for which to apply for work and have created an online portfolio to represent my professional level work.

Personal statement

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Online Portfolio

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1.2.Use knowledge and understanding of progression routes to make applications within creative media production higher education or related employment.

In order to meet this criteria I did extensive research on university courses in the UK. The route I went through in order to narrow down these universities was to first go through the NCTJ website (a industry standard qualification).

Upon looking through all the Journalism courses in the UK with NCTJ accreditation I then listed out the universities and compared them each statistically. The statistics I took into account were the following:

  • Overall university league table position for 2017/2018
  • League table placement for Media courses
  • Student satisfaction score
  •  Employment statistics upon graduation.

This left me with a top 6: Kent, Falmouth, De Montford, Bournemouth, Lincoln and Staffordshire. The only outlying university not in the top 5 was Staffordshire. This uni placed over 100 overall in the country in terms of league tables. The reason this was not struck from the list was purely due to it’s Games Journalism course, the only one in the country.

I therefore went to each open day to rank them in order of how much I thought the course would benefit me as well as other outlying factors that would affect my education at each establishment. Staffordshire was struck from the list at this point due it’s Games Journalism course being a mixed course of PR, Communications and straight Journalism. The course also had yet to have any graduating students and offered no support with contacts or otherwise in terms of work experience, which was a requirement of the course.

I have since applied to each university left in my top 5 and as of this week have 4 interviews at Kent, Falmouth, De Montford and Lincoln as well as an unconditional offer from Bournemouth.

I have already conducted my interview for Falmouth in which I was asked about my interests in Journalism, the stream I find most interesting and the overarching structure of Journalism in the UK. The interview lasted 50 minutes in which I showed print outs of my work from my online portfolio. I also showed cuttings from my published articles for the Herne Bay and Whistable times.

I discussed games journalism in depth in terms of how it supports the industry and how it is more than just games reviews. I also briefly discussed my interest in both gonzo journalism and documentaries with a particular focus and analysis on Louie Theroux.

My next interview will be on the 24th of January for Kent, followed by an interview on the  28th at Lincoln and finally ending with Lincoln on the 8th of February.

Unit 11: Week 1 (Celia)