Self Directed Week: Unit 10

Feedback from survey

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Using the feedback from both parents and children it has been made apparent that the most popular name for the card game is “Brain Squidge” I will therefore be using this as the name of the product moving forward.

There was a split between 3 of the 4 fonts I had picked for the title font for the cards. However Flower Kingdom received one more vote. Therefore moving forward I will be using this font for my card designs.

Peer Feedback

The major thing to come out of peer feedback was a realisation that I need to do some research and think about possible colour schemes. This is something I will now be looking into in order to make a more appealing design.

There was also some concern that children would not be able to comprehend a card game. This was mainly due to confusion as to how the game is played (and also due to misinformation as my CACHE level 2 and experience in the nursery has taught me children are fully capable of comprehending simple card games from the age of around 3 provided they have help from an adult). Due to this I will be writing up a simple instruction sheet detailing how the game is played and explaining the rules etc…

Rough draft of a card design

Below is a rough draft of a simple design for a card. It is in no way finished and more a proof of concept. This was created using InDesign due to the creation of layouts and its ability to be millimeter accurate in creating a design. However, after having used it I realised I spent most of my time actually on Photoshop using the select tool with an alpha channel to select the monster image. Therefore I feel it more prevalent to just use Photoshop entirely moving forward.

basic-idea-of-card-outline

The design is basic and bare bones implementing the ideas I was given from the feedback last week from the child I interviewed regarding card designs. He preferred the design of Munchkin due to it being simple with an interesting picture. He also like the neat layout of Pokemon with the energy symbol. I have therefore gone with a similar approach with my question counter in the top right. The image itself is very low resolution. I have contacted the artist regarding this and he has agreed to resize the images accordingly. He will also be mocking concept art for designs which I can then use my skills with InDesign to implement. Once I have mocked up several basic designs I will ask some children which card layout they prefer and then use this design for the rest of the cards.

Discussion with illustrator

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Full extensive timetable

While I have been working with smart objectives I felt it appropriate to create a more in depth timetable with which to organise my time effectively.

Week Date Phase Task Criteria
1 September 21st – September 27th Pre production Target audience and demographic research and basic idea generation Unit 10 1.1
2 September 28th – October 4th

 

Pre production Research material and format research Unit 10 1.1, 1.2
3 October 5th – October 11th Production Pitch, begin work on artwork, concept art, typography research Unit 10 1.2, 2.1, 2.2,
4 October 12th – October 18th Production More work on concert art and completion of research. Complete interview with child regarding research and show concept art. Unit 10 1.1, 1.2, 2.1, 2.2
Progression week October 19th – October 25th Production Begin work on design for monster cards, make concepts receive feedback. Research into colour scheme Unit 10 1.1, 1.2, 2.1, 2.2,
Self-directed week October 26th – November 1st Production Continue monster cards, begin work on instruction manual Unit 10 2.1, 2.2
5 November 2nd – November 8th Production Finish instruction manual and begin writing example of chose your own adventure. Unit 10 2.1, 2.2
6 November 9th – November 15th Production Have all artwork finalised. Have monster cards design completed. Begin work on spell cards. Continue work on adventure story. Unit 10 2.1, 2.2,
7 November 16th – November 22nd Production Complete spell cards and begin Unit 10 2.1, 2.2
8 November 23rd – November 29th Production Complete adventure story. Unit 10 3.1, 3.2
9 November 30th – December 6th Post production Evaluate work completed against the target audience and reflect on learning Unit 10 3.1, 3.2,
10 December 7th Deadline Post production Ensure all work is polished and evaluation is down in full Unit 10 3.1, 3.2
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Self Directed Week: Unit 10

2 thoughts on “Self Directed Week: Unit 10

  1. Excellent progress Scott – especially your time management using a schedule which is great practice for when you are in industry and under pressure to produce the work on time. You are using feedback from the target audience to inform your choice of names too and decided on an excellent name – ‘Brain Squidge’. Your ongoing communication with the illustrator is also effective as you are ensuring you have control over the final product. Explore other treatments of the illustration using patterns, scanned in material and textures and flat colours achieved with vector drawn art.

    Like

  2. Celia Feedback:
    Excellent progress Scott – especially your time management using a schedule which is great practice for when you are in industry and under pressure to produce the work on time. You are using feedback from the target audience to inform your choice of names too and decided on an excellent name – ‘Brain Squidge’. Your ongoing communication with the illustrator is also effective as you are ensuring you have control over the final product. Explore other treatments of the illustration using patterns, scanned in material and textures and flat colours achieved with vector drawn art.

    Like

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