News Diary 8 – 14 February

Story Summary

Assassins Creed publisher Ubisoft have announced they will not be releasing a new title in the franchise during 2016. On the 11th February Ubisoft CEO Yves Guillemot stated that they will not be releasing a new Assassin’s Creed game until 2017 in order to “give the brand a new dimension.”

The publishing studio said that they have been taking on board player feedback since the release of ‘Assassin’s Creed Unity’, which was received very poorly by gamers due to being released in an unfit state. They plan to take the time out in order to innovate and evolve mechanics in the game to help to offer “unique and memorable gameplay experiences”.

It has been speculated that part of the reason a game will not be released this year is to benefit the upcoming Assassin’s Creed movie set to premiere in December starring Michael Fassbender.

The announcement came along with Ubisoft’s earnings report for the latest quarter from the end of December. During this time revenue dropped from €809.7 million to €561.8million during last year during the same period.

The 2017 title is rumoured to be set in Egypt with the title Assassin’s Creed Empire.


Why is it newsworthy?

This is newsworthy as this is an interesting move by Ubisoft. The ‘Assassin’s Creed’ title has become a yearly iterative game series, having released 9 games in 8 years. This should have been expected at some point, as discussed in one of my early news diaries – that sales for the previous ‘Assassin’s Creed’ game (‘Assassin’s Creed Syndicate’) was much worse than anticipated by the company, partially due to fatigue from gamers for the franchise.

It has become an expected yearly addition much like that of the ‘Call Of Duty’ franchise. The second to last ‘Assassin’s Creed’ game was released in a practically unplayable state and had a lot of issues with functionality – which was the root cause of the initial “slower launch than expected” according to Ubisoft.

This opens up a discussion about whether these iterative games and sequels are creating fatigue for players and are these continual yearly releases not being innovative enough in order to warrant players continuing to purchase them. This again leads to another question of is the ‘Assassin’s Creed’ franchise losing its fan loyalty due to past transgressions with Unity and fatigue?

This is likely a good move on Ubisofts part in order to allow for Syndicate to be the last game released during this break of the ‘Assassin’s Creed’ franchise going on a short hiatus leaving a well received game by fans of the series. Had they decided to do this after Unity it would likely have led to a lot of animosity growing towards the company. This break man help to build up more anticipation to the next title due to their plan to “give the brand a new dimension” they hope to implement for the next games release in 2017.

Reference List 

Richards, J. (2016)

No new Assassin’s Creed title in 2016 is good news for the series                                                            

Available at: [Accessed 14th February 2016]


Frank, A. (2016)

No new Assassin’s Creed game this year, Ubisoft confirms

Available at: [Accessed 14th February 2016]


Makuch, E. (2016)

No New Assassin’s Creed in 2016, Ubisoft Confirms

Available at: [Accessed 14th February 2016]


News Diary 8 – 14 February

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