Week 10 – Different Writing Styles – Broadsheet

Summary of role and responsibility of broadsheet journalism

Broadsheet publications are very more orientated towards a more intellectual based demographic. They therefore cover much harder hitting news and allow their audience to draw their own conclusions based on the facts and analysis provided. In general, broadsheet journalism exists to provide the public with information regarding stories that are much more high brow than that of tabloids, focusing much more on the political and world view of many stories.

In order to realise this responsibility broadsheets employ a series of different methods than tabloids. Firstly their is the use of intellectual language, there is a certain expectation that readers of broadsheets will understand more complicated language and will not be alienated by this. It is assumed that the demographic of a broadsheet is well read and educated and therefore will have no issue understanding the use of more formal language.

A broadsheet cover much more deep news with analysis on any issues surrounding that area. A broadsheet will go very much more in depth than a tabloid often being much longer and more detailed then that of a tabloid. Due to this the readers will often be expected to draw their own conclusions rather than have it explained to them. Broadsheets (arguable with the exception of the Financial Times) are normal relatively political in nature and have clear values that they associate with.

Overall they are much less flamboyant than tabloids, avoiding emotive language and focusing more on the facts rather than skewing opinion. In this manner they will express their views based on the facts and how they are presented

Comparison of tabloid and broadsheet coverage of same story

Mirror Guardian
Leads with figures Longer opening line, still leads with figures; factual with no emotive language
“to take on IS terrorists” Big money figures are in the top line unlike in the mirror where it is halfway down the article
Flamboyant with their point making Prioritising raw information which comes in larger chunk. Audience have longer attention span
Emphasis on active fighting – “fears grow” True paragraphs
Added own spin but backed it up with direct quote Uses full quotes to back up information
Very active vocabulary “fear” “fastest” “take on” Links to previous stories much earlier in the article, much more aware of  the other all narrative and knows its audience being well read
Very short paragraph More expansive with its information/more thorough
Very emotive language Provides specifics (BAE aircraft, classes of aircrafts)
“Fastest ever” x2 in first 200 words Sentences come in paragraphs. 2 sentences per paragraph
“Paras”- assuming knowledge of audience due to either their use of the word or simply because it is in the readers natural lexicon Very thorough explanations of information, backing up with a minimum of 2 subsequent points/facts
“Smashing” “blowing up” – very provocative language Narrative travels from soldiers to relating it to other stories and creating a discussion.
“IEDs” – assuming knowledge again Doesn’t explain the meaning of quotes and lets readers decide for themselves
Uses previous stories in explanation citing French troops repelling “al Qaeda mobs storming Bamako in Mali in 2013” as well as link to vote on Syria bombing to give context to events and how it forms a narrative with these other stories as well as being a part of a future narrative; building awareness of the overall issue Oscillates between broadening the context to then analyse a particular point
Backing up assertions with credible sources Emphasis on explanation and analysis rather than to simply inform
Lead with a big statement but later on in the article clarify Deeper level of information without any provocative language or judgment
Language which labels people, unafraid to judge “pacifist Jeremy Corbyn” Has a higher level of respect for its audience in its omission of bias towards the story to allow audience to create their own opinion.
Repetition of important statements to form an agenda
Ends on an anti-Cameron note


The Guardian style broadsheet article

Jeremy Corbyn has been outspoken regarding recent claims from the shadow defence secretary Maria Eagle backing the head of the armed forces in terms of criticising the leader of the Labour party’s platform relating to trident.

Corbyn’s views on trident have caused a rather large divide in the labour party, with some members of the shadow cabinet telling The Guardian earlier in the month that they believe he has not remained open-minded in regards to Trident.

Corbyn, who made his views on Trident very clear during his first conference speech in September, has stated that such disputes must not be had publically when addressing his weekly shadow cabinet meeting following the statement.

The four Vanguard class submarines, which make up the UK’s nuclear deterrent, are each armed with Trident 2 D5 nuclear missiles. The steam powered submarines use reactors which convert water to steam to drive their engines and generate electricity, currently cost the UK 6% of its annual defence budget.

Corbyn has made his views on the matter very clear that to replace the Trident programme would be a poor use of the military budget. Stating during his speech in September “I don’t believe that £100bn spent on a new generation of nuclear weapons taking up a quarter of our defence budget is the right way forward.”

Comparison of different broadsheet newspapers

Telegraph – The daily telegraph presents itself in a much more factual manner, very little sensationalist language. Focuses quite heavily on stories relating to Conversatives. Has a more high brow format in terms of very little imagry and focuses on relaying information and is clearly aimed at middle to upper class, with a clear slant towards the right wing.

Times – Has a very sober version of the more sensationalist stories presented in tabloids. Focuses very much on the facts and does not capitalise its headlines in order to garner attention and is very heavy in regards to writing with the front pages often being text in majority. As with the Telegraph is right wing.

Guardian – Focuses much more on families and people and security. Has a clear political allignment to the left and is very much focused on being socially conscious with a learn towards art and culture.

Independent – The independent is very much a liberal publication with a high level of social consciousness. As with the Guardian assosciates itself with Labour and is fairly defensive. The Idependent is visually identifyable due to its title being across the side of the page with a very tidy layout. The publication is very socially aware and has a slightly younger audience when compared with other broadsheet publications. The i a subsidiary of the Independent is the only major mainstream newspaper based publication aimed at students.

Financial Times – The Financial Times is the only publication which is printed on pink paper. The stories are presented with an air of military right wing but stays relatively neutral with a slight lean towards the right. Mainly includes buisness stories and has brief summaries. The publication is clearly aimed at those on the go to be read quickly to gain as much information as quickly as possible.


Typical guardian article relating to Jeremy Corbyn:


Article relating to mirror’s views on Corbyn:


Positive views on Corbyn, would be sympathetic towards his views on trident prioritise how Corybn’s views could affect the party, much more analytical

What is trident: http://www.cnduk.org/images/stories/trident_QA.pdf



What are Corbyn’s views on trident: http://www.express.co.uk/news/politics/621139/Jeremy-Corbyn-Islamic-State-Bristol-speech-Paris-terror-attacks-UN-resolution



Week 10 – Different Writing Styles – Broadsheet

2 thoughts on “Week 10 – Different Writing Styles – Broadsheet

  1. tomrowse says:

    Tom: as with your tabloid work the previous week, the strength of your written piece is built upon the detail of your observation and analysis of purpose. Very good to see at this point in the course.

    Liked by 1 person

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